the product:
a food delivery app for sandwich enjoyers with tight schedules
project duration:
02/01/2023 - 04/06/2023
challenge:
Students and working adults seldom have time to prepare their own meals and fast food is not an adequate solution.
goal:
Create a solution to deliver sandwiches and accommodate people's’ time and diet constraints.
my role:
UX Designer/Researcher leading the app from concept to prototypes
responsibilities:
Conducting interviews, paper/digital wireframing, low and high fidelity prototyping, conducting usability studies, responsive design, creating information architecture, and iterating on designs
User Research
S U M M A R Y
I conducted interviews and identified Primary User Groups to include students and working adults who have barriers to cooking meals. Preliminary research showed the user groups experience time constraints, limited access to transportation, and other factors that prevent users from grocery shopping/cooking.
P E R S O N A S
money
The user needs to stay within their budget. Financial constraints can prevent users from utilizing other dining options
P A I N P O I N T S
time
Spending too much time on a task can be a pain point for many users. Time efficient solutions are important to users.
effort
Leaving the house or dedicating additional effort to cooking and cleaning can be a pain point for users.
selection
Lack of selection and variety can be a pain point for users. Similarly, too many options can be overwhelming.
Ideation
S U M M A R Y
After visualizing the user journey, I tried to create an easy-to-use interface that allows users to navigate the app effortlessly, ensuring a positive user experience for hungry users by eliminating pain points.
P A P E R W I R E F R A M E S
The storyboard follows Virgil’s journey from craving to enjoying a sandwich in the comfort of his home. Key steps in his journey are highlighted within each frame.
While ideating paper wireframes I kept user pain points in mind and elected to keep it simple and minimal, prioritizing ease of use and efficiency.
Design
M O B I L E W I R E F R A M E
L O W F I D E L I T Y P R O T O T Y P E
Usability testing
S T U D Y P A R A M E T E R S
study type:
Moderated Usability Study
location:
USA, remote
participants:
5 particpants
time:
15 - 20 min
I N S I G H T S
1
Users want a back button prominently featured throughout their experience.
2
Users want the option to select pickup at checkout in addition to delivery.
3
Users want a message/popup confirming when an item has been added to the cart.
Refining design
M O C K U P S
H I G H F I D E L I T Y P R O T O T Y P E
The final high fidelity prototype delivers clean function through minimal design. It meets user needs with simplicity, easy navigation, and more color than its predecessors.
Going forward
T A K E A W A Y S
impact:
I would measure the success of this project by the number of active users and the number of orders placed on the app.
opportunities:
I learned how to research users, wireframe, prototype, and run usability tests.
N E X T S T E P S
1
Conduct usability study on high fidelity prototype to determine areas for improvement and additional features. Record insights and help refine the app's design based on real user interactions.
2
Perform an accessibility audit to ensure that the high-fidelity prototype adheres to the highest accessibility standards. Test the app using various assistive technologies to identify any potential accessibility issues.
3
Share prototype with key stakeholders, including developers, designers, and project managers. Gather their input and ensure that the design aligns with the project's goals and vision.